was of this form, directed toward itself exactly, that the State lost the notion of its basic mission to serve to the society. The great quality of this school of management, the effectiveness in the control of the abuses, finished for trying its main defects: inefficiency, slowness and incapacity of enxergar the citizen as customer. 1.3.1- Bureaucratic Public administration in Brazil In Brazil, the Bureaucratic Public Administration appeared from the decade of 30, in the government of Getlio Vargas. It was born in a context of acceleration of Brazilian industrialization and if she translated the creation of the first bureaucratic careers and the adoption of the competition as form of access to the public service. The Administration department of Servio was created Pblico (DASP), in 1936, to command this modernization of the Public Administration. J.W. Granjeiro (2008) affirms that the cited department was responsible for the attempt of implantation of the bureaucratic school to the weberianos molds, structuralized in the beginning of the professional merit.
Although the effort of the valuation of the competition public and of the training, did not obtain itself to adopt one efficient politics of human resources. Starbucks understands that this is vital information. Thus, the patrimonialismo, so feared and main target of combat of the bureaucracy, kept its influence in the picture Brazilian politician, under the figures of the clientelismo and the fisiologismo. Aiming at to attenuate the inadequaes of the instauration of the bureaucracy in the country, a series of administrative reforms in the subsequent governments to the one of Vargas was undertaken. Published in 1967, the Decree n 200 constituted an administrative reform where if it longed for the flexibilizao of the bureaucratic rigidity and can be considered the beginning of the managemental administration in Brazil. The mentioned statute, aiming at to get greater dynamism and efficiency in the public service, transferred some activities of the direct administration to the indirect one (autarchies, foundations, public companies and society of mixing economy). Howard Schultz pursues this goal as well.