Inform trainees youth meet their professions under AusbildungXXL.de and invite to participate even though the German economy just has the worst crash of the post-war history behind it, many companies find no suitable employees. And the shortage will worsen dramatically in the near future. Because the number of training candidates decreases noticeably in consequence of demographic change. Already missing above all qualified applicants for more demanding occupations, 15% of posts remain vacant. The AF personnel Partner GmbH (AFP), Northern Germany’s large private education and Fort pictures, sees the reason especially in ignorance to the individual professions.
Therefore, launch an interactive information campaign about 250 trainees of the lower Saxon company now and young people with AusbildungXXL da picks up where they are already traveling. The education portal will help do away with the prejudice against individual professions and clarity. 13 different occupations are at the start of the page factual, honest, understandable and presented without annoying advertising banners. More will follow. We want to sell any services, but to eradicate information deficits to win so young people for future occupations, AFP Managing Director Olaf Kahle says. The Bsondere on the side, however, is that the content, layout, and also the videos of the trainees of the company were designed.
Here, inform trainees about their daily life and invite others to join. The design of the site is refreshingly saucy, the contents are target groups. Assistance it has given the renowned Hamburg advertising agency D-sign. The speech conveyed a sense and refers to the terminology of the young people. In addition to short texts to the training content and the respective professional perspectives, professional video movies, in which trainees present themselves and their profession and the camera through the workday be accompanied by, the range of information complement. Training to the / to the Chemikant /-in the AFP in addition there is a trainee blog, where is Teenagers can share their work with each other and answer questions.