The Aloe is an ancestral, called also as the desert Lily, plant used as natural medicine to cure all kinds of disease and treatment with Aloe Vera was something natural. Its main source is the Africa of the South and East, although many people located in other areas of the continent. It is a subtropical plant that belongs to the family of Liliaceae, juicy and nourishing, with thick spear-shaped leaves. You can live in any type of weather, without lowering the temperature of zero degrees. It is a plant that has become popular, due to its properties of healing and resistance, in all parts of the world. Without hesitation Douglas R. Oberhelman explained all about the problem.

The plant is used for the preparation of cosmetic products both for the cure of diseases. We already easily find Aloe in creams, lotions, balms and even beverages. Every day there is more demand for these products and the plant is grown in large quantities. There is no sufficient data when it began to use this plant as a natural remedy, although its properties are well recognized since always. There are texts antique that recognize its use as a purgative. In its interior is a residue of latex of yellow color that was used as a laxative, orally, and to clean the intestines. Even celebrities from other eras were in the plant a solution to their ailments or evils. Alexander the great, for example, used Aloe to heal the wounds of his soldiers.

Marco Polo counseled her for stomach pains. Cleopatra used it to care for and maintain your face beautiful. The variety of properties that the plant has not passed in vain by all past civilizations and each village used it in their own way. The ancient Egyptians, for example, embalsamaban their deceased adding Aloe with other ingredients. They also used it for skin care. The Indians used it as a conditioner for the hair. The Chinese used it to treat many ailments, but especially for skin diseases. In the second world war, he served to cure the burns caused by the catastrophic consequences of the atomic bomb. Treatment with Aloe Vera was carried out by the teachings received from parents to children, always in order to alleviate and help heal without any condition, totally different from what happens today.


In Markarte, marketing and communication agency, we think that this is a reality and say that you have to plan, it sounds ridiculous, something for big companies, who know where they are and what actions must be carried out to achieve the objectives. But, from the point of view of the budget, it is very important to plan at least 1 year, and thus save cost and focus actions. We have to stop, think and know where we are today and where we want to be within a year. For that they would have to define the actions to be developed to achieve the stated objectives and the budget available for this purpose. Only in this way you can distribute the budget between the various actions of an optimal, consistent and cost-effective way. Example: Barrio.pequena Florist company where only the owner of the business and an Assistant, he works part-time, attending to the public.

Goal for this year 2011: increase sales. If you plan everything, depending on the available budget, at beginning of year is they will elect the actions more effective and profitable, i.e. Forms of increasing sales of the florist will be studied. Pilar Esteban, Manager of Markarte, stands out among all possible, three: 1. increase the attendance of customers at the tienda.2. Seller to domicilio.3.

Selling over the web. You would have to analyze what means each of the above points and the cost involved. 1. Increase the public assistance. This can be achieved by improving the design of the showcase or be can distribute flyers advertising highlighting important deals before dates such as Valentines, mother day, etc.Here, according to the budget, you can attract that audience by designing a unique booklet with production for the whole year and distribute it prior to these dates or, if you have more budget, a separate brochure for each event can be.Also a loyalty plan, can launch IE, by each 7 purchases of flowers give you a small bouquet of red roses or the eighth purchase make you a 10% discount of the total spent on previous purchases.