Another advantage, although the lesser thickness of its plate, is the fact of the steel to be more resistant in the transport and the stockage, diminishing costs with losses on the part of the envasadores. One adds, also, that the price of the steel is more steady, therefore the product does not suffer to the oscillations from the Metal Stock market deLondres, as it happens with aluminum, which has its increased price when exchange increases. These are, therefore, the main innovations in the production of the steel for metallic packings of 1998 up to 2002 which will be of great utility for the conclusion of this work as for the strategies adopted for the producers of drink cans. 2. The COMPETITIVE STRATEGIES ADOPTED BY the METALIC ACCORDING TO VISION OF the TRADITIONAL ECONOMY This item has as objective it is looked to prove that as much the technological innovations as the strategy implemented for the Metalic (to produce steel cans) became it more competitive than its competitors (manufacturers of aluminum cans). This analysis will be made on the basis of the information contained in the magazine Metallurgy and of the report of BNDES, being overcome as referencial theoretician to the modern theories that turn on the concept of competitive advantages of the Traditional Economy. 2,1 Strategy of the Metalic being overcome for base the theory of Porter In the previous item, saw that the Metalic is a manufacturer of metallic packings who uses technology of last generation, making possible it to produce it cans of only two parts for cooling beers and, using the steel as basic raw material in the production of its final goods. This was only possible thanks to the act of contract of North American company the CAP International Incorporation, specialized in the implantation of plants of cans of two parts, which was responsible for the importation of the main machines and equipment today used by the Metalic, providing to these last substantial reductions of the costs in the production of the cans, in relation to its competitors.