Often an extended range proves to be as a good extra income because without much Overhead of more products with a good margin can be inserted in the range. These other products depend on the orientation and size of your business. Examples are literature or toiletries for antiques. Up-selling, however, is to move customers to buy a higher quality product. So, by making him aware, for example, on special products and thus attract the attention of customers. Customer loyalty customer loyalty is the third way with which a business can increase its turnover. Why is this so? Many customers ever change the business and buy somewhere else, for any reason whatsoever. So we always have a natural churn”or turnover of customers.
Customer loyalty, however, means to counteract this natural fluctuation. It means to make the customers who have already purchased from you, regular customers and to make customers loyal regulars. The first step is to go back to always good quality and a Special and friendly service. So well restored pieces, a smiling saleswoman and also a good price / performance ratio contribute to customer loyalty. These aspects are not unfortunately still not everywhere of course.
Therefore, you have a good chance to stand out from your competitors alone on an excellent offer. Other possibilities are also special customer loyalty programmes. E.g. loyalty cards can be or bonus booklet, where your customer for repeated purchases from you with a small gift will be rewarded. With these three pillars, antique dealers have the opportunity to keep their revenues stable even in tough times, and even increasing. Dr. Anne-Katrin Straesser is management consultant and author of the book the secret of marketing for antique dealers.” This book appears in a few weeks on the market, but is available at in advance as an ebook.