To answer this question, let us define what we mean by the term CRM-system." The words CRM-system" we mean the ideal information system that provides automation client-oriented approach of the organization. It supports all the principles of the company's customer-oriented and has a maximum for the full functionality, ie, includes such components as: Contact management (Contact Management). Activity management (CRM). Opportunity management (management potential transactions). Project management (management of a transaction). Knowledge management (database of products, services and prices, company information market conditions and competitors).
Scheduling and Resource reservation (system calendars and planners). Automatic preparation of commercial offers. Reporting (generated reports). Analysis and formation of the target audience, the generation of lists potential customers and their distribution among sales representatives. Planning for marketing campaigns and research, and analysis of their results. Tools for telemarketing. If consider this definition as a whole, we find that the CRM-system – a giant that can be very, very much. Such a system is likely to create, but the process would be practically meaningless: a complex, expensive system in fact it may be useless.
Nevertheless, the idea of the existence of such a giant speculative necessary to evaluate specific decision class CRM. Based on this definition, we can say that CRM-systems in an ideal concept does not exist. Products on the market are only a greater or lesser extent relevant to this notion. Starting from this point of view, the program Quick Sales and Sales Expert, we can be classified as CRM-systems: they these include a number of functional components and then focused on to ensure the automation of the active work of clients. Although if you compare them with other, more functional solutions, then comparative characteristics of their less legitimate to rank as CRM-systems. In this regard, with respect to Quick Sales and Sales Expert more accurately have been talking about CRM-solutions, since the concept of CRM-specific configuration decision means, created on the basis of any information system. Buying a CRM-system, the customer buys is a configuration that includes a set of definite functional. A distinctive feature of the configuration is particular the final price, which already includes the cost and information system and its settings to a certain set of functions.