These are caused by the lack of management of the territory, and of planning and control of tourism activities, which in the long term can lead to the abandonment of traditional activities, degradation and deterioration of natural areas, the increase of the indices of contamination, and loss of authenticity of the indigenous culture.All this would generate at the same time the disappearance of those attractions that eventually led to the election of these rural environments as a tourist destination, hindering future economic development of the affected regions.One of the ways to avoid the negative effects is the commitment to sustainable development, which can not be conceived without the prior planning by the Administration; as well as the planning of activities and products to be marketed by private companies and their associations.It should be noted that throughout this process, rural tourism has a more important than the purely economic role, since it supposes a source of social regeneration in rural areas, hence the need to associate themselves not only for reasons of economic viability but rather as conduit for the construction of a brand image of the territory taking into account people who inhabit it. That brand image must be built with the direct participation of agents familiar with the territory. The inhabitants of rural areas should play a decisive role in mediation between their environment and the visitor. The rural environment is not only a landscape, cannot be properly interpreted without the intervention of the rural person who inhabits it. People shape your living space while this gives them their identity. In this sense, rural tourism cannot be limited solely to offer accommodation. It must rely on the authenticity of the relationship between visitors and those who live in the territory and an approach to the reality of its inhabitants. What we need to achieve is a wise balance between institutional support, private initiative outside of the area in question and the inhabitants themselves..