Advertise in the books is one of the best ways to reach their target audience. Getting acquainted with the book, the reader will learn at the same time and with the advertising of goods and services provided in the form of modules for separate pages. And when you consider the ability of the reader interested in these products and services to make buying decisions, advertisement in the book can be very effective. It remains to put it correctly. Straight advertising books widely used in pre-revolutionary Russia. At the turn of the XIX and XX centuries, the book for the general reader have been a universal advertising medium – they advertised everything from perfume to industrial equipment and products of chemical production. Today, ads contain not only books, designed for a broad audience.
Advertising messages are often placed in books for specialists. In the most publicized Miscellaneous goods and services. In editions of literature – books and book series, being prepared for release. In publications on psychology, astrology, healthy life – all sorts of courses, workshops, seminars and schools. In special editions – spare parts, computers, digital photos, etc. CHOOSE THE BOOK The book, like any commodity, bought the target audience. This allows an advertiser to place advertisements in publications, addressed to potential consumers of its products and services. For example, advertising in driving school guide to the rules of the road – a very effective way to reach their target audience of those organizations Driving that train of vehicles.
Considering the book as an advertising medium, it should be the circulation, relevance, popularity and credibility of the author's scheme of distribution, additional measures to promote the book market, publishers offered. All this affects the effectiveness of advertising in the book the most direct way. SPACE FOR ADVERTISING Advertising is usually placed in a special unit at the end of the book or at the back cover, at least inset in any part of the publication. Advanced use endpaper – a reversal between the book block and the binding, which usually does not carry information. There are any attachments in the book: Stand under the cup, tab, CD-ROM with information content, the magnet on the fridge, return card, pocket calendar, a plastic card. The organization, funded the publication, receiving the prestigious status and title sponsor, respectively – the exclusive right to publish advertisements. The standard package is the title sponsor advertising involves placing a corporate logo and the inscription "published with the assistance of …" on the front cover and the front page of the book, as well as an ad (or module) on the back cover. Advertising in a format that requires changing the design of binding (inserts, booklets, brochures), used rarely. In our country, the book traditionally treated as a product of intellectual labor and non-standard placement or excessive advertising can reduce the value of the publication and discourage readers from buying. BENEFITS OF BOOKS an advertising medium. The high degree of exposure to advertising on the reader interested in the topic of publication and is able to make purchasing decisions. 2. The long duration of the promotion. Corresponds to the period distribution of the book – from several months to several years. 3. Expansion of the target audience through new readers (according to statistics, one uses the book to 2-3 people). 4. Possibility to order publications on specific topics.