But Thanks to the local radio stations, music format specific and clearly structured to target audiences that media is most often used by retailers to inform about seasonal discounts, new supplies of collections, changes in the assortment range, ie, performs the function of news, leveraging the advantages of radio advertising, as efficiency, lower costs of production and placement of rollers. Outdoor use of advertising media outdoor advertising mainly plays a minor role for designer brands in the fashion business. Most often this type of advertising have resorted diffuse brands and retailers sellers, as with the outdoor advertising can quickly inform prospective buyers of new collections, seasonal discounts, etc. The undoubted advantages of outdoor advertising in the fashion business opportunities are accurate color reproduction, duplication common to print mediaobrazov (synchronization with magazine advertising), the selective placement on the most effective for a particular brand or retailer and media in the most appropriate places. One of the major drawbacks of outdoor advertising is a short contact time with the audience billboards and posters, billboards on the sides of public transport, amounting to average about 1.6 seconds. It is hard to imagine that for a brief moment of outdoor advertising will create a cohesive image of designer brand, to demonstrate the distinctive features of style in a new season pass and identity brand identity. In concluding the review of advertising, are actively used designer brands, it is appropriate to quote Peter Connolly, executive vice president of marketing at Tommy Hilfiger Corp: 'You must be a good mix. . .