The Venezuelan company that in addition to be facing a new political scenario that has significantly affected its economy and that has generated a 30% inflation, seriously affecting their markets, requires new changes in the marketing management, where need to reorder functions, give way to strategies, actions that they involve enterprises may be competitivemore when given the opportunity to integrate into markets outsiders with the opening of foreign trade that the Bolivarian Government has developed under the direction of teniente coronel Hugo Chavez requires management of markets for companies, especially SMEs, which leaves much to say, by the absence in many of them of this management, identify more with what in the future represents the new management of marketing which originated from the aforementioned signs, in addition to the new economic order which the world has developed. Estefania Giganti through Intermanagers, gives us valuable information on this subject provided by Philip Kotler where stated, that the new economy implies also a reconstruction of the marketing. The old model was based on manufacture and sell. It didn’t matter if it was the correct product. In the automotive industry, for example, spend 15% of the final price of the car in inducing that purchase. This situation probably allowed for Michael Dell to become the most reclaimed speaker in Detroit. In this model begins with the assets, inputs, products, channels and end customers.