Tag: culture & religion

Antique furniture Ruckbesinung on the good old days back then it would have hardly anyone thought possible, that one hundred and more years later pieces of furniture as art objects would be traded, could be incurred by all sectors of the economy. The older furniture, lamps and co. the better. The better get more profitable. And even in style and nature products inspired by the original serve a hot sought-after market of the elitist piece long to mass production. What is often forgotten this: even in the 19th century pieces of furniture on the Assembly line have been produced already.

The applicable today as a box-office hit Vienna coffee house Chair is here as one of the most famous pieces of furniture Chair no. 14 “(today: model 214) of the who was born in Germany and died in Vienna Carpenter master and entrepreneur Michael Thonet (1796-1871) named. The extremely simple, made in bug Holztechnik Chair is one of the world’s most powerful sales industrial products at all. in 1850 he came up the market and was sold over 50 million copies in less than 100 years. With simple seating about 4000 years before Christ its course took already in antiquity the history of furniture. Seat shapes and materials are from funerary objects and wall paintings. In ancient times ((1000 BC – 500 BC) tables, beds and stools joined. In the Romanesque (800 – 1250 ad), iron was used as construction additives after was working previously exclusively with wood and natural products.

During the Gothic period (1250-1500), the canopy bed and the Scissor Chair emerged and carpenters and Joiners emerged from the occupation of Kistler later. The most commonly used type of wood was oak. In the Renaissance (1500-1650), also called the rebirth of antiquity, use furniture with carvings have been upgraded. Gallery Chair, which arose in this period, is the ancestor of today’s classic kitchen Chair.

Often an extended range proves to be as a good extra income because without much Overhead of more products with a good margin can be inserted in the range. These other products depend on the orientation and size of your business. Examples are literature or toiletries for antiques. Up-selling, however, is to move customers to buy a higher quality product. So, by making him aware, for example, on special products and thus attract the attention of customers. Customer loyalty customer loyalty is the third way with which a business can increase its turnover. Why is this so? Many customers ever change the business and buy somewhere else, for any reason whatsoever. So we always have a natural churn”or turnover of customers.

Customer loyalty, however, means to counteract this natural fluctuation. It means to make the customers who have already purchased from you, regular customers and to make customers loyal regulars. The first step is to go back to always good quality and a Special and friendly service. So well restored pieces, a smiling saleswoman and also a good price / performance ratio contribute to customer loyalty. These aspects are not unfortunately still not everywhere of course.

Therefore, you have a good chance to stand out from your competitors alone on an excellent offer. Other possibilities are also special customer loyalty programmes. E.g. loyalty cards can be or bonus booklet, where your customer for repeated purchases from you with a small gift will be rewarded. With these three pillars, antique dealers have the opportunity to keep their revenues stable even in tough times, and even increasing. Dr. Anne-Katrin Straesser is management consultant and author of the book the secret of marketing for antique dealers.” This book appears in a few weeks on the market, but is available at in advance as an ebook.