Familiar person we know is usually on the face, although a very close distance we can see and walk. Either way, the memory stores the most characteristic features by which a person can be identified, even if it will radically change the image, change the clothes, hairstyle and hair color, or grow a beard sbreet. Keith McLoughlin : the source for more info. For a company that in the acute competition for recaptures of their products, goods or services in the marketplace, to be recognizable even more important. AND essential element of its corporate identity, we can say – its core is the company logo. Logo – is, in fact, face the company, which allows customers, customers and partners to find a company at a glance. Think about how it will look like a company logo, even the most reasonable, before the firm begins to work. Of course, in history there are examples of logos in the course of the company – but it is better if eye-catching and memorable logo, designed for long term, will be created before the company will enter the market. Logo – a basic element, which is constructed on the basis of all corporate identity.
Fonts used in the logo, are important detail of design, marketing materials, documentation, packaging and labeling. The color scheme of the logo is not only used in printed materials, but everywhere – from the design of industrial buildings and office buildings to corporate clothing workers. And sometimes, you also played up the outlines of the logo in the other elements of corporate identity, advertising, as well as in his criticism of the company from competitors in many different ways – from artistic abstraction to comic caricatures. It should be noted that if the logo creation was completed successfully, even of enemies even more important for corporate identity.